![](https://freight.cargo.site/t/original/i/8964133d4be10f84e305f0c204304988d9150f20217bdcae8eef19a0d58d5c76/Presentation-gif.gif)
Branding and identity for Flex︎, a web app that showcases softskills that people acquire through recreational activities and play.
![](https://freight.cargo.site/t/original/i/1c5734e0f14b3fff4dcf40413a51f859734e25ddadb6cb872f6eb23a36757949/Screenshot-2022-09-21-at-22.12.55.png)
Beyond logo ideation, I helped develop the UI & UX of the site while also providing creative direction for the wider company, including animations and visual language.
![](https://freight.cargo.site/t/original/i/b2b29604f329b93ec29387f57d7be623eae47f9f431dad219ac1ae7e6dce0aba/Screenshot-2022-07-13-at-23.07.12.png)
![](https://freight.cargo.site/t/original/i/549e0bc95429682efc75af538a936de6b2be8737d961a02004a9ab66522b1b4f/Screenshot-2022-07-13-at-23.07.04.png)
![](https://freight.cargo.site/t/original/i/0bf6ca4cfb332905f281280d39c12a56050f205756dbde208daf1f1d79371c9e/Presentation-gif-2.gif)
![](https://freight.cargo.site/t/original/i/5f74b429562dd9d8171b96c4d954c936ace1acec69029ac7af82091301524fb4/Screenshot-2022-07-13-at-23.07.38.png)
![](https://freight.cargo.site/t/original/i/b503612638df7662cf5b3b9f6d18dd3ef387d14dbccdd07c0c7b65876c598041/Screenshot-2022-07-13-at-23.07.18.png)
beta.flex.game︎